![]() Pros & Cons of Doing SILO?Īs with any SEO strategy, SILO comes with its own set of pros and cons. This can improve the search engine ranking of these pages, as search engines like Google consider the structure and internal linking of a site when determining its relevance to a search query. When you link pages within the same silo, you’re telling web crawlers that those pages are closely related and important. This not only improves the user experience by making navigation more intuitive but also makes it easier for web crawlers to understand the structure and content of your site. These links connect different pages within the same silo, guiding users and web crawlers from one piece of related content to another. Internal links play a significant role in this architecture. ![]() These silos can be based on your services, products, blog topics, or any other themes that are relevant to your website and business. Similarly, in a website using SILO architecture, related pages are grouped together into silos. In a well-organized book, related chapters are grouped together into parts or sections. Think about the pages on your website as if they were chapters in a book. These silos not only group similar content together but also help guide the flow of internal links, the hyperlinks that connect one page on your site to another. It’s a system of sorting and categorizing your content into different sections or “silos” that are related to a common theme or topic. SILO architecture in SEO is all about creating order and clarity on your website or rather web pages. Let’s find out!! What is Website SILO Architecture in SEO? In the same way, Google crawlers or web crawlers when find this neat arrangement on your website, it makes it easy for them to understand your content.īut, here’s the big question. Now if you keep them all mixed up, it’s going to be hard to find the piece you want.īut think of it by arranging it into smaller boxes by color or shape, it becomes quite easy to now pick the one needed. SILO is the organization or arrangement of something that makes it easy to be found out when needed and this whole process is known as “SILOING”. ![]() With SEO getting more complex and with different factors to rank on search engines to consider, marketers have a number of strategies to drive organic growth. Website SILO architecture in SEO sounds like a fancy term, right? ![]()
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